Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Watson at Work: Insurance'

A woman is working on a claims report when her coworker comes over to invite her to the company picnic. She tries to get out of it, saying she has a lot of work to catch up on, but IBM Watson finds picnics delightful and doesn't want to miss it. He tells the coworker that with his natural language API, they'll be done with their last audits by noon. Watson might be great at analyzing trends, but he needs to learn to take a hint.

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Sarah Chang ... Woman, Tommy Snider ... Man in blue shirt

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