Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Southwest Airlines TV Commercial, 'Behind Every Seat Is a Story: Grandma'

Breaking Grandma out of the nursing home is no easy task. In order to take his grandmother on a dream trip to Belize, a young man assists in her escape by pushing the elderly woman in a wheelchair. After covering the security camera with balloons and sneaking past watchful attendants, the pair prove to be too quick for the employees chasing them. Racing out of the home, the young man wheels Grandma to freedom as she raises both hands in victory. Southwest Airlines says that behind every story is the reason for Transfarency.

Advertiser Profiles
Tagline
“Transfarency. Low Fares. Nothing to Hide.”
Songs - Add
Mood
Funny
Actors - Add
Hercules Magnus ... Man wearing blue polo chasing grandma, Jordan Black ... Man sneaking Grandma out, Matt Burke ... Security Guard
Agency
GSD&M (Agency)

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