The Bishop family recalls the dog that inspired them to create Blue Buffalo in the first place: an Airedale Terrier named Blue. When they met him as a puppy, they knew right away that he was the pet for them. Blue bonded deeply with the family over the years, even serving as ring bearer in the son Billy's wedding. After the dog became sick and passed away, the family looked at the food he had been eating and were displeased with the contents. This inspired them to go into the pet food business and make a product that they say contains natural ingredients and real meat, rather than byproduct meal. The patriarch thinks about all the Blues out there that his food is nourishing.

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“Love Them Like Family. Feed Them Like Family.”
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