Engaging in French dialogue, a man admires his first glass of what will soon be named Stella Artois. However, at this point in time, he has no idea what to call the beverage. In frustration, he walks out of the building for a breath of fresh air and makes his way to the snow-covered city. He soon notices another person asking what to name a starlit bridge. Also, each person -- and even the dog -- wears the same star symbol. When the man looks up to the clear night sky, he is finally able to find his own answer to the naming question: Stella.