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A trio of Honey Nut Cheerios scurries across the top of their cereal box while holding a string attached to a sign. One of them takes a running start and bounds off the edge. As it dangles off the side, the other two follow suit. Thanks to their "O" shape, the three Cheerios complete the phrases "No artificial colors," "No artificial flavors" and "No high-fructose corn syrup" listed on the box's facade, while the sign reading "GLUTEN FREE!" is suspended just beneath them.
Advertiser
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Tagline
“Good Goes In, Good Goes Round”
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None have been identified for this spot
Agency
Bromley (Agency), Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)
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