An unforgivable misfortune occurred when the Coopers, of the Jameson Distillery, were not told that some of their beloved whiskey barrels were being loaned to a craft brewery. But the beer-soaked barrels came back, and after tasting the Jameson Irish Whiskey that was in them the unforgivable became forgivable. Jameson introduces its Caskmates IPA edition that is finished in craft IPA barrels.

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“Taste, That's Why.”
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TBWA Worldwide (Agency), 360i, LLC (Media Agency)

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