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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DraftKings Billion Dollar Lineup TV Commercial, 'Why Do You Play?'

Football fans know that during garbage time, a football player can lay a goose egg or light up the scoreboard with points. They also know that any football player competing against the Cleveland Browns is worth starting. Sorry, Cleveland.

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Play the Billion Dollar Lineup (expires: 09/10/2017)
Tagline
“The Game Inside the Game”
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None have been identified for this spot

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