Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About Samsung Mobile TV Commercial, 'Human Nature' Song by The Killers

In the early years of life, children are encouraged to challenge themselves and overcome obstacles and fears to succeed. It begins with simple tasks like crawling and taking the first dip in the pool, then gradually evolves into more daunting things like bike riding and rugby playing. Somewhere along the way, the word "can't" slips into everyday vocabulary and begins to dictate what we allow ourselves to do. Parents tell their boys they can't get dolls, people make fun of someone's ability to play guitar and some even mock the validity of a woman's career. One woman doubts her ability to walk with a prosthetic during physical therapy, but with the help of a virtual reality device, she is able to overcome that doubt and achieve her goal. Samsung believes that it is human nature to do what can't be done and encourages people to do the things they've been told they cannot do.

Advertiser
Advertiser Profiles
Tagline
“Do What You Can't”
Mood
Emotional
Actors - Add
None have been identified for this spot
Production
Charlie Cocuzza ... Producer, Erin Henneghan ... Production, Kelsey Mezzenga ... Production, Mark Zibert ... Director, Robert Mooring ... Producer, Ross Giardina ... Director of Photography
Agency
Leo Burnett Chicago (Agency), Imperial Woodpecker (Production Company)

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