Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Carvana TV Commercial, 'Don't Play the Game: Mitch'
Mitch is trading in his two-seater for a minivan at the dealership, where he's presented with a low-ball offer. Commentators give us the play-by-play action as Mitch plays a game to try for the $10,000 trade-in value he promised his wife. Unfortunately he's hit midair and gets $5,000 instead. Rather than play the game, Carvana invites you to get a fair trade-in online.
Advertiser
Tagline
“The New Way to Buy a Car”
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David Banks ... Mitch
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