Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Carvana TV Commercial, 'Don't Play the Game: Mitch'

Mitch is trading in his two-seater for a minivan at the dealership, where he's presented with a low-ball offer. Commentators give us the play-by-play action as Mitch plays a game to try for the $10,000 trade-in value he promised his wife. Unfortunately he's hit midair and gets $5,000 instead. Rather than play the game, Carvana invites you to get a fair trade-in online.

Advertiser
Advertiser Profiles
Tagline
“The New Way to Buy a Car”
Songs - Add
Mood
Active
Actors - Add
David Banks ... Mitch

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