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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Last Airing
Creatives
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Microsoft Corporation TV Commercial, 'Empowering Innovation' Featuring Common

Tools are worthless without a human hand to wield them. Common touches on this truth with a spoken word performance to an empty theater highlighting what a human being can do—from mapping dance moves into an animation to showing the inner workings of the human body in virtual reality—with the tool that is the Microsoft AI.

Advertiser Profiles
Tagline
“Empowering Innovation”
Songs - Add
Mood
Active
Actors - Add
Common ... Musician, Sanura Harris ... Painter
Agency
BLK-OPS (Creative Agency), Dentsu Aegis Network (Media Agency)

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