Kyle at ACME Sporting Goods downloaded the Dick's Sporting Goods mobile app and tells his friend who works at Dick's that he's impressed with the prices. His friend adds that the prices are just as good in the store, especially since Dick's will match any lower price a customer finds somewhere else. Kyle is overwhelmed with all the choices but, when he finally finds an item, he gasps. His friend approves, saying "that is so you!"

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Tagline
“Every Season Starts at Dick's Sporting Goods”
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Active
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Agency
Smith Brothers Agency, LP (Agency), Haworth Marketing & Media (Media Agency)

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