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Reverse Mortgage Funding TV Commercial, 'HELOC Challenge'

Real homeowners were invited to participate in a blind challenge comparing a traditional home equity line of credit (HELOC) and a reverse mortgage line of credit. The participants learned that unlike the HELOC, the reverse mortgage line offered flexible payment options, did not have a readjustment period and was government insured. When asked to choose which product they preferred, they unanimously chose a reverse mortgage line of credit from Reverse Mortgage Funding.

Reverse Mortgage Funding (RMF)
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