2018 Lexus LS 500 Super Bowl 2018 TV Spot, 'Marvel Studios Black Panther' [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

King T’Challa, aka Black Panther, knows a thing or two about dual natures. Lexus' Super Bowl LII spot finds the ruler of Wakanda in the midst of an action-packed chase from the Marvel film "Black Panther." After detaining a group of thieves and securing stolen vibranium, the king calls his sister, Shuri, about his getaway ride. The princess uses a high-tech set up to remotely rev up the 2018 Lexus LS 500 and navigate it through the streets. Black Panther, meanwhile, sprints to an overpass from which he jumps through the car's open sunroof and into the empty driver's seat. Shuri calls her brother a "showoff" as his superhero costume dissolves into a strapping suit, and he disembarks for the World Leadership Conference. Just like T’Challa must consolidate his public image with his alter ego, Lexus says the LS 500 is able to balance luxury and performance, proclaiming "Long live the king!"

Published
February 04, 2018
Advertiser
Lexus
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Marvel Black Panther, 2018 Lexus LS 500, 2018 Lexus LS 500 F Sport
Tagline
“Experience Amazing”
Songs - Add
Legend Has It - Run The Jewels
Ad URL
http://www.lexus.com/ls
Mood
Active
Movies
Black Panther
Events & Venues
2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Chadwick Boseman ... T'Challa / Black Panther, Letitia Wright ... Shuri
Agency
Walton Isaacson ... Creative Agency, Team One ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots