Realizing that many car ads tend to include grandiose speeches and big declarations that connect the brand with some overarching human truth, Jeep decides to take a simple approach for Super Bowl LII. The automaker introduces the 2018 Jeep Wrangler as it treks across a lake and up a waterfall with ease ... a little something Jeep likes to refer to as a manifesto.

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Tagline
“There's Your Manifesto”
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Active
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Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
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