In its Super Bowl LII commercial, MassMutual acknowledges the tragedies of 2017 and the ways strangers helped strangers to overcome them. Paying tribute to these unsung heroes, men and women of all ages sing the heartwarming song, "I'll Stand By You," as they band together nationwide. MassMutual remembers when strangers rushed to the aid of victims after Hurricane Harvey and when a synagogue welcomed Muslims after the destruction of their mosque, bringing attention to the human kindness found in humanity's darkest moments.

Advertiser
Advertiser Profiles
Tagline
“Insurance. Retirement. Investments.”
Mood
Active
Super Bowl Commercial
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot

More MassMutual Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top