Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block More Zero TV Commercial, 'Serious' Featuring Jon Hamm

Actor Jon Hamm offers sympathy to his makeup artist as she touches up his face on set when he discovers she filed with TurboTax last year. After all, he says, H&R Block More Zero allows users to file both their state and federal taxes free, even if they itemize deductions. When she shows her surprise over how seriously he takes his taxes, Hamm reminds her he's a serious guy and then straps on his clown outfit and runs on set to film a scene with giant teddy bears and 5-foot crayons.

Advertiser
Advertiser Profiles
Promotions
Free federal and state tax filing when completed online
Tagline
“Get Your Taxes Won.”
Songs - Add
Mood
Funny
Actors - Add
Jon Hamm ... Actor/Actress, Anahi Bustillos ... Girl in the pink bear suit, Ryan Johnston ... Voice Over)
Production
Simon McQuoid ... Director
Agency
Fallon (Creative Agency)

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