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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Apple iPad Pro TV Commercial, 'The Amazing Apple Pencil'

A man holds up a giant cutout of his tweet questioning the greatness of the Apple Pencil. The narrator explains that it can write on the iPad Pro with no lag. "What's the big deal about a little lag?" asks the man's voice well before his body follows suit. Turns out, he is now being hindered by lag, which he laments with a loud scream.

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