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NBA 2K18 TV Commercial, 'Press Conference' Feat. Shaquille O'Neal, Kobe Bryant

As the press cameras flash, basketball legend Shaquille O'Neal announces his role as the NBA 2K18 Legend Edition cover athlete. His speech of gratitude for his family and fans suddenly turns into a love letter to former cover athlete Kobe Bryant and his perfectly white teeth. Who's running this teleprompter anyway?

Advertiser
PlayStation
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2K Games NBA 2K18 Legend Edition, 2K Games NBA 2K18 Legend Edition Gold, 2K Games NBA 2K18, PlayStation 4
Tagline
“Greatness Awaits”
Songs - Add
Made For Commercial - Beacon Street
Music
The song was created for this commercial
Mood
Funny
Available At
GameStop
Video Game
NBA 2K18
Actors - Add
Kobe Bryant ... Athlete, Shaquille O'Neal ... Athlete
Production
Christophe Lanzenberg ... Director of Photography, Luke Thomlinson-Clark ... Producer
Agency
CP+B ... Creative Agency, MediaCom ... Media Agency, Caviar ... Production Company
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