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Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NBA 2K18 TV Commercial, 'Press Conference' Feat. Shaquille O'Neal, Kobe Bryant

As the press cameras flash, basketball legend Shaquille O'Neal announces his role as the NBA 2K18 Legend Edition cover athlete. His speech of gratitude for his family and fans suddenly turns into a love letter to former cover athlete Kobe Bryant and his perfectly white teeth. Who's running this teleprompter anyway?

Advertiser
Advertiser Profiles
Tagline
“Greatness Awaits”
Music
The song was created for this commercial
Mood
Funny
Available At
Video Game
Actors - Add
Kobe Bryant ... Athlete, Shaquille O'Neal ... Athlete
Production
Christophe Lanzenberg ... Director of Photography, Luke Thomlinson-Clark ... Producer, Neil Brennan ... Director
Agency
CP+B (Creative Agency), Caviar (Production Company)

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