Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Arla Cream Cheese TV Commercial, 'Xanthan'

Arla Cream Cheese asks nine-year-old Johnny what he thinks Xanthan is, and he animates his response. He believes Xanthan to be a three-eyed, hook-tentacled alien with a giant army who loves to conquer planets alongside his no-eared dog. Though the story is colorful, the truth is that Xanthan is an additive found in some cream cheeses. Johnny's mom brings him a bagel topped with Arla's schmear, which does not contain the ingredient.

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“Live Unprocessed”
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