A man walks down the stairs of his house, and before he even makes it out the front door, his car has started with the push of a button from a phone. As he drives effortlessly through the city, his car becomes the focal point of passersby. Cadillac asks why create a car so intelligent and unique when you could just fit in? The answer is simple: You can build a car, or you can build a Cadillac.

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Publicis North America (Creative Agency), Publicis North America (Digital Agency), Carat (Media Agency)

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