People go through the process of starting up their small businesses and opening up shop. Difficulties arise for these individuals, including dying crops on a man's farm, a broken water pipe someone is trying to mend and wet clay falling apart as a woman tries to shape it. Nevertheless, the small-business owners persevere. As a cover of the song "Harder, Better, Faster, Stronger" plays, they find ways to improve their businesses and check the QuickBooks smartphone app to monitor their progress. QuickBooks says that the largest workforce works for themselves, so it works for them.