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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Last Airing
Creatives
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TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Earned Online Views
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Industry Share of Voice - past 2 weeks
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Engagement

About Mountain Dew TV Commercial, 'Dewey Ryder' Feat. Danny McBride, Dale Earnhardt Jr.

Before racing legend Dale Earnhardt Jr. hangs up his helmet for good, he's ambushed by his phony replacement Dewey Ryder (played by Danny McBride). Ryder, who struts up to a bewildered Earnhardt Jr. with his camera crew in tow, explains that he's the upgrade -- the new Mountain Dew driver who will be going around in circles really fast just like Dale Earnhardt Jr. Although, Dale can't take him seriously with his riding attire, telling him no one races in shorts. Danny takes an open bottle of Mountain Dew from Earnhardt Jr.'s hand, tells him to exit the frame and proceeds to gulp it down for the cameras while straddling an open car window.

Advertiser
Advertiser Profiles
Products
Tagline
“Do the Dew”
Mood
Funny
Actors - Add
Dale Earnhardt Jr. ... Athlete, Danny McBride ... Dewey Ryder
Production
David Gordon Green ... Director, Eric Tremi ... Director of Photography, Julianne Maloney ... Producer
Agency
BBDO (Creative Agency), Chelsea (Production Company)

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