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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
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About Capital One TV Commercial, 'March Madness: Longhorns' Feat. Samuel L. Jackson

On their road trip to San Antonio for the NCAA March Madness Final Four, Samuel L. Jackson, Spike Lee and Charles Barkley spot some longhorn cattle grazing on the countryside. Although the name of the animals is quite obvious, Barkley just can't seem to put his finger on it. When Jackson tells him they're called longhorns, Barkley is skeptical, and ironically claims there's no way that the bird running alongside the vehicle is called a road runner or that the weeds tumbling across the road are called tumble weeds. An amused Jackson suggests they all play the quiet game.

Advertiser Profiles
Tagline
“What's in Your Wallet?”
Songs - Add
Mood
Funny
Events & Venues
March Madness Mar 13, 2018 - Apr 2, 2018
Actors - Add
Charles Barkley ... Athlete, Samuel L. Jackson ... Actor/Actress, Spike Lee ... Director
Characters
Animals
Agency
DDB (Agency)

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