In honor of National Taco Day, Taco Bell tells the tale of a magic taco named El Cruncho. Chef Glen had a passion for making tacos and wanted to feed the entire world, but he could never make enough or make a taco big enough to feed everyone. Just when he thought all hope was lost, a single tear and his love for tacos brought El Cruncho to life. The giant talking taco vowed to make tacos for the whole world and deliver them in a flying taco truck on Oct. 4 of each year. All they need to do is ring a bell -- a Taco Bell. The mustached cactus adorned in taco string lights that's narrating the story believes if you're lucky, you just might catch a glimpse of him.

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Tagline
“Happy Taco Day to You!”
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Active
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Agency
Draftfcb (Agency), Spark SMG (Media Agency)

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