Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Farmers Insurance TV Commercial, 'Hall of Claims: Red Hot Mascot'

The Farmers Insurance spokesman insists the company has seen almost everything and knows how to cover almost anything. As he guides a customer through the Hall of Claims, he points out a fiery display representing a red hot mascot incident that was covered Sept. 20, 2013. A flame mascot parading through the city doesn't realize his car's on fire despite warnings from people along the route. Finally spotting the danger, he dives into the street screaming, which the spokesman supposes is one way to fire up the crowd.

Advertiser Profiles
Tagline
“We Are Farmers”
Songs - Add
Mood
Funny
Actors - Add
J.K. Simmons ... Actor/Actress, Brian Leckner ... Man in football jersey who says "Dude, you're on fire.", Carlease Burke ... Parade-goer with blue pompom who shouts "No, you're on fire!", Mikal Kartvedt ... Corvair driver
Agency
Accentmarketing (Agency), RPA (Creative Agency), Zenith Optimedia (Media Agency)

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