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Uber TV Commercial, 'Khalid’s Road to Best New Artist Nominee'

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Uber follows Best New Artist nominee Khalid on the road to the 2018 Grammys. On the way, he shares the twists and turns in his life that led him to where he is today, including moving to El Paso, Texas and maintaining his persistence -- even in the face of the haters. His story inspires his Uber driver, an aspiring artist who wishes to follow the same path.

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Location - Khalid
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El Paso, TX
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Khalid ... Musician
Initiative ... Agency, 72andSunny ... Creative Agency, MediaCom ... Media Agency
2018 Grammys
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