Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Cloud TV Commercial, 'A New Day at Work'

These nine-to-fivers break out in collaborative song during their work day, singing the praises of IBM Watson and IBM Cloud capabilities. They all seem to be in agreement that with IBM, they can reach their full potential and achieve a new level of progress everyday.

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Songs - Add
Mood
Active
Actors - Add
Holland Smith ... Cyclist, Mike Houston ... Man in the white hard hat, Satomi Hofmann ... Woman singing "stop security threats”

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