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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CoverGirl TV Commercial, 'Unapology' Featuring Blaine Shackelford

CoverGirl model Blaine Shackelford contemplates what her face says about her. Does it say she's vain or that she's strong? She expresses who she is and who she wants to be by switching up her makeup from subtle to bold with highlighter, lipstick and mascara. At the gym, she wears a purple lip color and in the office she goes for classic glam, declaring that one day she'll run the company. Ending with a night out on the town, she rocks a sleek, sultry look with a smokey eye and glossy lip, reciting the CoverGirl slogan: "I am what I make up."

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Tagline
“I Am What I Make Up.”
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Blaine Shackelford ... Model

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