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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Engagement

About adidas Originals TV Commercial, 'Original Is Never Finished' Featuring Dua Lipa

From the studio to the locker room, famous musicians and athletes sport adidas Originals. Dressed head to toe in branded gear, their repetitive movements are set to the song "Keep Pushin (Mura Masa Remix)." Playboi Carti uses a sneaker like a telephone, pretending to dial a number on the invisible keypad, and Adrianne Ho struts with a purpose as her colorful outfits rapidly change. Riding a skateboard across smooth concrete, Miles Silvas performs tricks and Dua Lipa climbs a mountain of trophies. Just like how these individuals persevere, adidas insists original is never finished.

Advertiser
Advertiser Profiles
Products
Tagline
“Original Is Never Finished”
Mood
Active
Production
Alex Barber ... Director of Photography, Manu Cossu ... Director, Mattias Rudh ... Director of Photography, Suza Horvat ... Producer, Valerie Romer ... Producer
Agency
Johannes Leonardo (Creative Agency), Iconoclast (Production Company)

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