From the studio to the locker room, famous musicians and athletes sport adidas Originals. Dressed head to toe in branded gear, their repetitive movements are set to the song "Keep Pushin (Mura Masa Remix)." Playboi Carti uses a sneaker like a telephone, pretending to dial a number on the invisible keypad, and Adrianne Ho struts with a purpose as her colorful outfits rapidly change. Riding a skateboard across smooth concrete, Miles Silvas performs tricks and Dua Lipa climbs a mountain of trophies. Just like how these individuals persevere, adidas insists original is never finished.