Media Measurement
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National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About IBM Watson TV Commercial, 'Watson at Work: Basketball'
Basketball scouts are arguing over a player's offensive skills when they decide to consult IBM Watson for some advice. Watson informs them that the analytics show the player can hit a jumper from "a densely populated urban area." He meant downtown ... he's still learning.
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Tagline
“Youᴵᴮᴹ”
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Ned Bellamy ... Basketball scout in grey shirt, Nigel P. Miguel ... Actor/Actress, Sheldon Bailey ... Player #55
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