Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Watson at Work: Basketball'

Basketball scouts are arguing over a player's offensive skills when they decide to consult IBM Watson for some advice. Watson informs them that the analytics show the player can hit a jumper from "a densely populated urban area." He meant downtown ... he's still learning.

Advertiser
Advertiser Profiles
Products
Tagline
“Youᴵᴮᴹ”
Songs - Add
Mood
Funny
Actors - Add
Ned Bellamy ... Basketball scout in grey shirt, Nigel P. Miguel ... Actor/Actress, Sheldon Bailey ... Player #55

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