Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Mike's Hard Lemonade TV Commercial, 'Smile'

The allure of cracking open a Mike's Hard makes this disembodied head floating in a matrix see rows of dancing hot dogs and bottles while two sloths hold open his mouth into a forced smile. Mike's Hard encourages customers to drink on the bright side.

Advertiser
Advertiser Profiles
Tagline
“Drink on the Bright Side”
Songs - Add
Mood
Funny
Actors - Add
Alex Farnham ... Floating head
Animals
Agency
The Annex (Creative Agency)

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