Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The New York Times TV Commercial, 'The Truth Has a Voice'

An array of "He said. She said." fills a blank screen in a continuous zero sum game, representing the volley of contradictory accounts that journalists must contend with. However, on its fourth iteration, the female source does not stand alone. Supportive voices fill the screen with a barrage of attributions that stand in solidarity against the opposition, a reference to the silence breakers of the #MeToo campaign. The New York Times asserts that the truth has power and a voice, and that vigilant reporting will prevent it from being silenced.

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Tagline
“The Truth Has a Voice.”
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None have been identified for this spot
Agency
Furman Roth Advertising, Inc. (Agency)

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