Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Procter & Gamble TV Commercial, 'Thank You, Mom: The Winter Olympics 2018'

Despite hardships, mothers see the potential their children have to be future Olympians. However, the world doesn't always see things the way they do. One kid comes home with a black eye and a boy wearing hand-me-downs on the mountain is laughed at by a group of well-off boys wearing the latest gear. As a proud sponsor of moms, Procter & Gamble asks us to imagine if the world could see what they see.

Advertiser Profiles
Tagline
“Proud Sponsor of Moms”
Mood
Emotional
Events & Venues
2018 Winter Olympics Feb 9, 2018 - Feb 25, 2018, 2018 Winter Paralympics Mar 8, 2018 - Mar 18, 2018
Actors - Add
Nakai Takawira ... Girl jumping on the bed, Malaika Jackson-Wright ... Mother with curly hair hugging boy
Agency
Wieden+Kennedy (Agency), Grey Healthcare Group, Inc. (Creative Agency), Omnicom Media Group (Media Agency)

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