It's 6:30 a.m. and this woman has just been quietly woken up by her Fitbit Ionic. The smartwatch gives her brief details on how she slept through the night and even helps her pay for a bottle of water at the gym later with Fitbit Pay. When it comes time to exercise, her Fitbit Ionic becomes her personal coach and loads up a personalized upper body workout plan for the day. With a five-day battery life, the Fitbit Ionic was created in mind for those who live an active lifestyle.

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Tagline
“The Smartwatch Designed for Fitness”
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None have been identified for this spot
Mood
Informational
Agency
Universal McCann (Media Agency)

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