Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fitbit Ionic TV Commercial, 'Train Your Own Way'

It's 6:30 a.m. and this woman has just been quietly woken up by her Fitbit Ionic. The smartwatch gives her brief details on how she slept through the night and even helps her pay for a bottle of water at the gym later with Fitbit Pay. When it comes time to exercise, her Fitbit Ionic becomes her personal coach and loads up a personalized upper body workout plan for the day. With a five-day battery life, the Fitbit Ionic was created in mind for those who live an active lifestyle.

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Tagline
“The Smartwatch Designed for Fitness”
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Informational

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