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Mattress Firm TV Commercial, 'Sleepy’s: At the Intersection of Comfort and Value'

A man lounges upon a Sleepy's Cool mattress in Mount Holly, N.J., placed perfectly at the intersection of Comfort and... Ridge Avenues. Seized by a desire to update the latter's name to match Sleepy's tagline, he embarks on a quest to change the street, interviewing residents and business owners around the town, none of whom offer their support. Instead, the spokesman tries an alternative solution, placing a new sign over the old. This creates a convincing illusion... that is, until a breeze blows the ersatz sign to the ground. The Sleepy's Collection is available exclusively at Mattress Firm, with twin mattresses starting at $320.

Mattress Firm
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“At the Intersection of Comfort and Value”
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Mount Holly, NJ
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The Company of Others ... Creative Agency, The Company of Others ... Media Agency
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