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Chevrolet Trucks TV Spot, 'Celebrating a Century of Dependability' [T1]

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Chevrolet trucks celebrates 100 years with a montage of past commercials. The company has maintained its claim that Chevys are built to last a long time with a rugged design. All of the footage speaks to the quality and durability of the pickups, and spokesmen declare that they seem to get stronger every year. Surviving a bear attack and hauling a commercial airplane, Chevrolet insists its trucks were built for work and play, mile after mile, which has stayed the same for 100 years.

October 15, 2017
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“Celebrating 100 Years”
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Bears, Horses
McCann Worldgroup ... Agency, Commonwealth//McCann ... Creative Agency, Carat ... Media Agency

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