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About Bass Pro Shops Flannel Fest TV Commercial, 'For the Whole Family'

The subjects of some of the most memorable images from United States history, from General Washington crossing the Delaware to Babe Ruth, are reimagined wearing flannel, which Bass Pro Shops calls "the fabric of America." To celebrate this beloved material, the store is holding its Fall Flannel Fest, during which customers can get discounts on flannel shirts throughout the store, as well as a Masterbuilt Sportsman Elite smoker. Bass Pro Shops is also offering model year-end clearance many of its fishing and recreational boats.


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