Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The General TV Commercial, 'Throwing Money Away'

As a woman sits in her office tossing dollar bills into her trash, she represents how much money she pays for car insurance. Thinking about all the other things she could buy with some of that money, the General says that it allows users to get anonymous online quotes with choice of due date and immediate proof of insurance.

Advertiser
Advertiser Profiles
Tagline
“For a Great Low Rate You Can Get Online, Go to the General & Save Some Time”
Songs - Add
Phone
800-6-GENERAL
Mood
Active
Actors - Add
None have been identified for this spot
Characters

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