Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hanes Fresh IQ TV Commercial, 'End the Smelfie: Free Boxer Brief'

Hanes says it wants to end the times when you take a quick sniff in order to see if you smell fine, otherwise known as the "smellfie." The company introduces the smart way to stay fresh with the Fresh IQ advanced odor protection technology in its underwear, socks and t-shirts. Hanes is offering a free Cool Comfort Boxer Brief with an online purchase.

Advertiser
Advertiser Profiles
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
The Martin Agency (Agency), The Martin Agency (Creative Agency), Elevate Studios (Digital Agency)

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