About GEICO TV Commercial, 'A Referee's Explanation'
A few friends get together for a nice meal at a fancy restaurant where everyone is dressed for the occasion, save for one, who happens to be a referee. Decked head-to-toe in his striped gear, the ref husband gladly announces his dinner order to the entire restaurant, offering a scrupulous explanation of his rationale. After all, over-explaining is just what referees do. GEICO says, when it comes to saving 15 percent or more on car insurance, you switch to GEICO -- it's what you do.
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Tagline
“It's What You Do”
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Matt Corboy ... Referee, Heather Simpson ... Referee's wife
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Agency
The Martin Agency (Agency)
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