Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About GEICO TV Commercial, 'A Referee's Explanation'
A few friends get together for a nice meal at a fancy restaurant where everyone is dressed for the occasion, save for one, who happens to be a referee. Decked head-to-toe in his striped gear, the ref husband gladly announces his dinner order to the entire restaurant, offering a scrupulous explanation of his rationale. After all, over-explaining is just what referees do. GEICO says, when it comes to saving 15 percent or more on car insurance, you switch to GEICO -- it's what you do.
Advertiser
Products
Tagline
“It's What You Do”
Songs
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Mood
Funny
Actors
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Matt Corboy ... Referee, Heather Simpson ... Referee's wife
Characters
Agency
The Martin Agency (Agency)
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