Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'Meet Molly, the Kid Who Never Stops Inventing'

Molly is a resilient young inventor who would rather work smart than work hard. That's why, when her father asks her to take out the trash, she sees it as an opportunity to flex her scientific muscles. Instead of continuing to trudge out into the nighttime rain in her red slicker, she conceives of a rig that utilizes her family's clotheslines and her bicycle, which she can control from the comfort of her room. This sets a creative storm in Molly's mind, leading her to automate other unsavory chores, like cleaning the fish bowl, making her bed, dusting and mowing the lawn. She even creates a foot-operated machine that can turn the pages of her textbook while she's busy typing. Naturally, as an adult, Molly makes a living doing what she's always done best, this time as a technician for General Electric where she is programming robots to perform fast, efficient inspections.

Advertiser Profiles
Mood
Active
Actors - Add
Ivy George ... Youngest Molly, Jessie Rabideau ... Adult Molly, Jeffrey Reeves ... Molly's dad, Juliette Allison Bailey ... Pre-teen Molly
Production
Lance Acord ... Director
Agency
BBDO New York (Creative Agency), Park Pictures (Production Company)

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