The perfect summer has a voice and if you listen close enough you can hear it whisper of early morning fishing, late night campfires, walks on the beach, and countless strokes on the golf course. The Perfect Summer is Pure Michigan and your lake trip begins at Michigan.org.

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Tagline
“Your Trip Begins at Michigan.org”
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Mood
Active
Scene Location
Michigan
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Agency
McCann Erickson (Agency), Universal McCann Detroit (Media Agency)

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