A couple gathers ingredients for their daughter's first birthday cake when they come across an obstacle: the flour is on the top shelf and out of reach! To their daughter's disappointment, the couple begins to question whether or not a birthday cake is necessary. After all, who remembers their first birthday? Just as they are about to give up hope, Eugene Walden, a sales clerk and almond snacker, comes to the rescue and grabs the flour for them. California Almonds believes that the 6 grams of protein provided in every serving of its almonds gave him the ability to do so.