Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Head & Shoulders 2-in-1 TV Commercial, 'Photoshoot' Featuring Sofia Vergara

Sofia Vergara runs her fingers through her son's hair at a photo shoot, commenting on how soft it is. He barely finishes asking if she'd like to try the Head & Shoulders 2-in-1 he used before she snatches it out of his hands. The shampoo and conditioner is designed to moisturize the hair and scalp to keep users flake-free. She races back to flaunt her shiny brunette locks for the camera, insisting that she should be in the shot with him.

Advertiser Profiles
Tagline
“Intensely Moisturized, up to 100 Percent Flake Free Hair”
Songs - Add
Mood
Active
Actors - Add
Manolo Gonzalez-Ripoll Vergara ... Actor/Actress, Sofia Vergara ... Actor/Actress
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency)

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