Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sanderson Farms TV Commercial, 'Truth About Chicken: Labels'

Two Sanderson Farms spokesmen stand in front of a barn, getting ready to do a commercial. Production assistants attach all sorts of labels to the men's shirts while the two talk about the labels that some companies put on their packages of chicken, like "antibiotic-free." They say this particular one is misleading because federal law requires all chicken to be free of antibiotics before it goes out for sale anyway. The same ambiguity goes for other types of labels, but there is one sticker that one of them won't take off: "Handsome Spokesman." He believes there's no debate about that label.

Advertiser Profiles
Tagline
“Good, Honest Chicken.”
Songs - Add
Mood
Funny
Actors - Add
Jeff Wiens ... Company spokesperson wearing gray shirt
Agency
The Cirlot Agency (Agency)

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