Two Sanderson Farms spokesmen stand in front of a barn, getting ready to do a commercial. Production assistants attach all sorts of labels to the men's shirts while the two talk about the labels that some companies put on their packages of chicken, like "antibiotic-free." They say this particular one is misleading because federal law requires all chicken to be free of antibiotics before it goes out for sale anyway. The same ambiguity goes for other types of labels, but there is one sticker that one of them won't take off: "Handsome Spokesman." He believes there's no debate about that label.