Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Foot Locker TV Commercial, 'Make an Impression' Featuring DeMarcus Cousins

As they load their haul from Foot Locker into the trunk, New Orleans Pelicans player DeMarcus Cousins and Miami Dolphins defensive tackle Ndamukong Suh lament the preconceptions that people project onto them. "Image is everything," Cousins observes while they thoughtlessly tread through a woman's dropped groceries scattered on the ground of the parking garage. Why would people create a narrative that the famed athletes are selfish, difficult or dirty? The duo is too busy mulling this over to notice that they've tripped a man on crutches and stepped on his injured leg. They admit they might not be perfect, as evidenced by their failure to hold the elevator door open for a woman with a walker. But, then again, who is? According to Foot Locker, what really matters is the impression you make.

Advertiser
Advertiser Profiles
Tagline
“If It's Here It's Approved.”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
DeMarcus Cousins ... Athlete, Ndamukong Suh ... Athlete
Production
David Shafei ... Director, Josh Ferrazzano ... Producer, Rhonda Vernet ... Producer
Agency
BBDO New York (Agency), BBDO Worldwide (Creative Agency), World War Seven (Production Company)

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