Media Measurement
Data is based on life of ad, unless indicated otherwise
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About American Express TV Commercial, 'Balancing the Balance' Song by The Killers
American Express thinks the more that people have to juggle between home life and business life, the more they need a powerful backing. The company says it supports customers who happen to skip the office meeting for a paddle-boarding excursion, or who turn that business trip into an overdue family vacation, by offering features like purchase protection, business financing and Membership Rewards points.
Advertiser
Tagline
“Don't Live Life Without It”
Songs
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None have been identified for this spot
Production
Lance Acord ... Director, Mathieu Young ... Director of Photography
Agency
mcgarrybowen (Creative Agency)
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