Lincoln Financial Group TV Spot, 'Laces'

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This dad may be teaching his son how to tie his shoelaces, but he also notices that his own father has untied shoelaces when he walks by. As the trio ventures outside for a walk, Lincoln Financial asks who you feel responsible for in life. The company says it can help you plan for retirement and also for life events like paying for long-term care for a loved one.

April 16, 2018
Lincoln Financial Group
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“Who Are You Responsible For?”
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