A child gleefully splashes around in a rain puddle, protected by her bright red rain boots. The woman jumping in the puddle with her grabs another woman standing wearily by their side, and soon enough all three are squealing with delight as they kick up more rainwater. L.L. Bean encourages everyone to be an outsider with its line of outdoor gear.

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Tagline
“Be an Outsider”
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The VIA Agency (Agency)

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