State Farm TV Spot, 'Black Voices'

Janice Gray, a State Farm agent from Memphis, looks back on her childhood memories of the assassination of Martin Luther King, Jr. The representative is saddened by the fact that she still sees similar events occurring in the present day. Janice strongly advocates for the National Civil Rights Museum and emphasizes the importance of the museum remaining open. In order to move forward, the agent assures that we must gain an understanding of the past. State Farm supports its employees and encourages agents to contribute to their local communities. Janice says that State Farm's active involvement is sending a message.